Concord Pacific Developments Inc. is Canada's largest master-planned community builder. Over the past 30 years, Concord group of companies have built over 150+ iconic projects across Canada.
Calgary, AB, Canada
Our clients at Concord Pacific contacted us to re-design The Concord's website. The existing website is a bit outdated in terms of aesthetics, and they felt the overall look and feel do not resonate well with the upper-middle-class audience which the company wanted to target. A more cohesive experience across its website with a focus on copy and visuals was needed to capture the attention of the desired demographic.
We analyzed the market in Calgary and created several mood boards to finally pick the most appealing color combination and design patterns for the target demographic. With the help of animation and story-telling, the result is a website that feels "premium and luxurious" as the project is meant to be.
Our team adapted to our client's need to redesign the website while preserving part of the visual identity already in place. We took a bold approach that uses a combination of dark charcoal and metallic gold to enhance the perception of a luxury lifestyle.
The charcoal backdrop provides a great contrast for The Concord's logo
We added a bottom navigation tab for mobile screens for easy and quick access to content.